After watching the doco I took special note of advertising and discovered that the Mitre 10 ad had bottles and/or glasses of wine in nearly every scene in one particular advertisment.  Old age retirement village advertisements had the patrons enjoying a drop as well.
But you know what?  Since the discovery of alcohol, many millennia ago, it's been used for social occasions.
But you know what?  Since the discovery of alcohol, many millennia ago, it's been used for social occasions.