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Why do B&M stores struggle with their website functionality?
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As an online seller with our own fully functional e-commerce enabled website it really amuses me to see how much of a hash many of the physical retailers make in their attempts to conduct their businesses online.

Today's experience has been in trying to purchase a Mitre10 E-Gift Card. Enter in all the required fields which include our and the recipient's names and emails, add a covering message (for my nephew who is a first house owner) and input a card value. Add to Cart. But no...

The panel that contains the message was rejected despite it being 93 characters short of the maximum. Following contact with Mitre10 it turns out that their message input field will not accept any punctuation marks whatsoever, only letters. To their credit the person I am dealing with has rewritten the message I had written excluding 2 apostrophes, 2 commas and two full stops. As a result the message now reads like a primary school pupil has composed it.

If they want to make the input criteria that strict, and counterintuitive, why don't they state this on their website, or at least provide a reason for message rejection when this occurs. Their IT department needs a reaming!

As a result my nephew will now be sent a pressie card accompanied by a suitably worded card.
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Why do B&M stores struggle with their website functionality? - by harm_less - 09-12-2021, 04:25 PM

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