Supermarkets to drop prices on some items

[Lilith7]

If I am not mistaken I would hazard the core/everyday items would be the products with the lowest margins anyway - and suddenly they can afford to drop prices by 10 percent? 

In reality, it is probably everything else that is the more expensive, greater markup products,  that most people would actually benefit from having reduced prices. 

and cynically, I would suggest they have simply applied even greater pressure to the testicles of suppliers

so say I

Yes I really don't know who they think they're fooling with this move.