Spark/Xtra email

[harm_less]

We have an ongoing problem with emails we send using our website/business email account being sent to recipients' spam folders which in most cases results in them going unseen and unread. This particularly prevalent when the recipient email address is an Xtra one but Hotmail also seems to feature in this respect. A very frustrating situation for us as I'm guessing there are a lot of potential customers not seeing our replies and therefore assuming we're ignoring them. I've seen hundreds of Trade Me threads over the years where complaints are being made about by both buyers and sellers about lack of response to emails and I guess these people just assume that because they send an email the recipient will receive it but this often not the case. The OP just adds another layer to this situation.

For us an IT savvy ex-work colleague has recommended using an Office 365 based email 'redirection'. Any advice on doing this?

are these just replies to customer enquiry emails or are we talking mailing list mail outs etc

Replies to any emails including to enquiring customers. We use ReadNotify and see from that quite a few emails just go unopened. I will often follow up with a resend forwarded using my Gmail account which usually gets a response.

For mailouts we use Mail Chimp and the amount of non-receipts would seem to indicate the spamming problem happens there too.